What is the best way to get public relations for your startup
We agree with others here, first know what the purpose of your PR is. Figure out your goal and make sure PR is really the way to go for your announcement…If you’re still convinced about PR, you can move on to the next step:
How Do You Prepare?
Build a List of Media Channels
Before you reach out to journalists, reporters, and bloggers, you must first build an exhaustive list of media channels that cover the industry your startup is in. Keep in mind that websites that write about startups that are only vaguely similar to yours most likely will not write about your startup. Even if you compile a long list of related blogs, only a handful of them may be interested in what you do.
Download the Scraper Chrome Extension, which facilitates online research when you need to get data into spreadsheet form quickly. Go to a blog ranking website, like Alltop, to discover the top blogs that may write about you. The Super Chrome Extension enables you to export your findings into a Google Doc that you can refer back to in the future.
Scrape the results from the Google News API, using the Google News Downloader, by Customer Dev Labs. With this tool, all you have to do is enter a keyword – like a competitor, a keyword, a problem you’re trying to solve, etc. – and it will produce a pre-formatted .CSV file of all the articles that have been written about that keyword in the past few days.
While these two methods can be a bit time consuming, combining them can give you a wealth of information in minutes.
Establish yourself as a thought leader in your industry.
- Since you should have already conducted extensive research into your industry and other similar products, you should already be close to an expert. But simply being privy to exclusive industry insights isn’t enough to bolster your reputation, so take the the time to write about your thoughts, opinions, and insights on a regular basis.
Build relationships with the media.
- From your media research, identify the bloggers, reporters, and journalists who cover the topics that are most closely related to your company.
- Engage with these individuals on social media by replying to their posts, retweeting their tweets, and commenting on their articles to get their attention.
- Send them a warm introduction email that explains what you do, what your company offers, and how you can be a potential source of story material for them.
Hope this helps!!