What are the reasons why personal branding is important
You don’t have a brand until someone else tells you what it means. Until then you just have a logo, a mark, a word, a personal vision of what you want you or your business to be. A reflection, not introspection, is what gives a brand shape and meaning.
Your personal brand is about a lot more than just what you say about yourself. It isn’t what you say it is; it’s what other people say about you when you leave the room. It is a thought in energy, it is what people think of you. It communicates your value to the world. It is how you appear to the world. Like everything about you, your personal brand is unique.
In other words, your brand identity is the totality of what people perceive about you and is defined by everything you do, based on what they find when they Google you, how you interact with them and others, what kind of people you associate with, what leadership roles you’ve taken on, the type of content you’ve created, the ideas you promulgate, what kind of vehicle you drive, from what you wear to how you compose emails to how you conduct yourself on the phone and more. Your brand will always be defined by the traits you display and the work you do in your life.
Personal branding is all about discovering what makes you special, and then communicating it to the right people, through multiple channels.
In other words, it describes the process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition, whether professional or personal, and then leveraging it across platforms with a consistent message and image to achieve a specific goal.
Build a reputation that makes other people do deals through you. What we should all be striving for is a powerful, attractive and visible personal brand. I define that as an online and in-person authentic display of the engaging aspects of your professional and personal activities and interests.
If one thing is clear, it’s that personal branding has become less of a competitive advantage and more of a requirement.
You’re only as good as the people you know (and know you). That’s why it’s so worth it to make your reputation a priority. Not having a digital footprint causes suspicion and a lack of trust nowadays.
Your personal brand lasts a lifetime. 90% of businesses fail within the first five years. That means that 95% of the work that entrepreneurs do will vanish when the startup goes under. On the contrary, your personal brand lasts forever and does not have to fail alongside your business. Jobs will come and go, but your personal brand is forever. Success is fleeting, but dignity and respect last forever.
Ironically, your brand actually comes from you doing great, consistent work on time. First impressions matter, but reputations are built over a lifetime. Relationships take years to build, start now. This is a long-term business. It takes 20 years to build a reputation and five minutes to ruin it.
If you think about that, you’ll do things differently. The greatest factor determining your success is how well you are able to maintain consistency in your efforts. You’ve got to have consistency. It’s an ongoing effort. Do it consistently and constantly. It could help you unearth hidden opportunities or create custom opportunities for yourself. So, make sure that every action you take is aligned with you’d like to be seen in the world; in other words, what you want your brand to be must be consistent with the perceptions of others, and a lot of people simply aren’t willing to make that kind of effort.
Personal branding has become a requirement for anyone looking to grow their business, get a better job, take their career to the next level or get noticed by the press, meet new, high quality friends.
Embrace accountability and take business risks under your own name. Society will reward you with responsibility, equity, and leverage.
We’re socially hard wired not to fail in public. People who have the ability to fail in public under their own names gain a lot of power.
Taking on accountability is how you get credibility and a piece of the business. If you have high accountability, that makes you less replaceable so they have to give you a piece of the upside.
Accountability lets you to take credit when things go well, but you will also bear the brunt of failure when things go badly.
When you put your name out there, you take a risk with certain things. You also get to reap the rewards. You get the benefits.
Taking accountability for your actions is the same as taking an equity position in all of your work. You’re taking greater downside risk for greater upside.
In modern business, the downside of accountability is not that large. Even personal bankruptcy can wipe your debts in good ecosystems. People will forgive failures, as long as you were honest and made a high integrity effort.
The most accountable people have singular, public, and risky brands: Oprah, Trump, Kanye, Elon. They have such high accountability that they could get rich just by stamping their name on products because their name is such powerful branding.
A well-functioning team has clear accountability for each position. If you have a small team with clearly delineated responsibilities, you can keep a very high level of accountability.
In fact, there are a number of reasons why understanding and building your own personal brand, regardless of your profession, can add tremendous value to your life. A well-defined personal brand allows you to:
· Identify how to showcase your best self.
· Understand your strengths and weaknesses.
· Stand out from your peers and competition.
· Build your “tribe” (others who share the same values).
· Be human and have more meaningful interactions with others.
· Establish credibility.
· Demonstrate your value through your actions.
· Elevate your social proof.
· Solidify your niche.
· Convey your message and values.
· Become more confident.
Together these elements above make it a reality for helping (or hurting) us in our dating lives and relationships.
Most professionals know by now that a strong personal brand is the foundation for a successful career. Whether you use your personal brand to find jobs, promote your freelance business, or build your professional network, it’s important to create a brand that illustrates your professional experience and personality.
—Your personal brand can help you stand out from professionals in your industry and make a name for yourself as an expert. A powerful personal brand can help you seize new opportunity or get hired; if you’re looking for a better job, you want your potential boss at your ideal company to associate your personal brand with something that she needs on her team. Throughout your career you’ll come across opportunities including people that might hire you for a new position. These people now use the Internet to find information about you. You want the content they find to represent you well and to be relevant to the person you want to be as a professional.
—It helps you with upward mobility.
—It helps you command your salary, this is important, especially for women in the workplace.
—It helps you grow your professional network both online and offline so you open more professional opportunities.
—Finally, it improves your confidence and helps you achieve serendipitous success.
It’s become a reality for the political process, for enacting social change, for taking advantage of business opportunities. As we all look to take advantage of this important reality of the online world, I encourage you to be smart about your personal brand. Whether you’re a high school senior, a c-suite executive, or somewhere in between, personal branding has a place in helping you take your career to the next level. Personal branding is all about marketing and distinguishing yourself — and showcasing that online. It’s about taking control of your online narrative to help you achieve your goals. If you’re a high school senior, your goal may be to earn acceptances from competitive colleges. If you’re a college student, you need to showcase your skills to land an internship or a summer job. If you’re a c-suite executive, then you might be looking to grow your business, earn more clients, or switch into a new industry altogether. Whichever path you’re on, your online presence can either help you or hurt you along the way. Don’t make the mistake of thinking personal branding doesn’t pertain to you.
Personal branding has become an essential part of entrepreneurship. Your brand affects the reputation of your business as much as it does your professional career and your personal life. A powerful personal brand can help your business achieve massive success.
Personal branding is one of the most effective strategies available for modern businesses. It is an essential tool for business success.
I believe all entrepreneurs should focus on building their personal brand first, and then their business second. Why?
—A well-defined personal brand can also assist in establishing your leadership style and establish how you want to be known both in and out of the workplace.
Look at anyone who’s crushing it in business and life and you’ll usually see it’s not just their business that’s doing well; they also have a powerful personal brand.
—You significantly increase the odds of launching a successful business when you have a reputation and followers behind you.
If you’re looking to grow the sales and earnings for a company, you want potential clients to associate your personal brand with a feeling of trust and long-term success and satisfaction.
Without that core identity, your company is virtually indistinguishable from your competitors, and even with a solid business model, it’s unlikely that your customer acquisition and retention programs will succeed.
Branding is perhaps most significant during the startup phase, when your reputation is nonexistent, your resources are tight, and your entire company will live or die by how much revenue you’re able to generate early on. Unfortunately, most startups end up making one or more of these six significant branding errors, compromising their chances of marketing success.
Customers, clients and vendors are more likely to do businesses with a company when the leader has a killer personal brand. Good examples are Richard Branson, Mark Cuban, Mark Zuckerberg, Bill Gates, Fred Smith, Warren Buffet and even Donald Trump — whose personal brand may be bigger than his business. Where would their companies be without their personal brands shining on their company brands?
You can also leverage executives within your organization by using their personal brand to reflect your company’s brand. Recognize that CEOs or other executives — whether they be someone like Elon Musk at Tesla Motors and SpaceX, or Tim Cook at Apple, are aligned with the brand, top to bottom. These executives can help put a personal face to your brand.
The most effective CEOs and entrepreneurs bring their personal brand to the marketplace as a parallel to their business’ brand. So, for everyone’s sake, please go out there and shake things up. For example, your CEO or head salespeople might develop their own personalities online to increase the power of the corporate brand they share in common.
Again, whether you are trying to build your business, find a job, get noticed by the press, impress vendors, attract influential contacts or simply make new successful friends, a powerful, attractive and visible personal brand is the key. Try to figure out how to leverage it to build up your reputation and use that to grow your career/business/relationships.
If you don’t have a powerful and visible personal brand, you are putting yourself at a disadvantage in almost every aspect of your professional, business and personal life.