How do I get effective brand PR on a budget
To watch your budget, do PR yourself to start. It can be quite effective if news or thought leadership comes from the founder or CEO of a young company. Spend less time talking about your company and its solutions than talking about the problems your clients and prospects face. Make it easy to get in touch with you. Reach out to the media that’s important to your business and introduce yourself. Make sure anything you issue publicly — news, press release, content, video, images — are on brand and stick to your messages.
Everyone has a budget, so you’re not alone.
You can try freelancers, who are generally better value than big agencies. However you need to ask about why people freelance, what they do, and work out if that meets your needs.